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FORMER SENIOR COCA-COLA AFRICA EXECUTIVE JOINS 8BRAND ADVERT


	8 Brand is thrilled to welcome on board Maina Kariuki, who brings with him extensive experience and business acumen accumulated through over 30 years of diverse exposure to both public and private sector markets.

Published on: 14 February 2012
Region: Kenya

8 Brand is thrilled to welcome on board Maina Kariuki, who brings with him extensive experience and business acumen accumulated through over 30 years of diverse exposure to both public and private sector markets.

In just over a decade, 8Brand, with presence in Cape Town, Johannesburg, Nairobi, Lagos and London, has firmly established itself as a pre-eminent and reliable specialist agency that provides branding, TTL marketing communication, strategy and design. A major focus of the company is Presence Branding, the most crucial aspect of ensuring customers are enticed into actual purchase when considering their options.

8Brand has extensive experience within the cellular communication market, Fast Moving Consumer Goods and general merchandise coupled with comprehensive experience in delivering projects on the African continent. It specializes in integrating strategic thinking with creative execution and focus on brand development and positioning, rather than tactical campaigns that do little for brand or bottom line growth. �We are design gurus and Africa specialists with an appetite for challenge. We have the requisite skills, experience and infrastructure to deliver for large brands and we are confident that Maina will be an invaluable asset in this pursuit� said Laine Barnard, Founder and New Business Director for 8Brand.

Maina was involved with the Coca-Cola Company for 15 years giving him a unique insight and first hand experience into business in over 30 countries throughout Africa. In the public sector he served in various key ministries as a Deputy Secretary (Finance and Administration) and was the Managing Commissioner of the Kenyan Meat Commission.

Further to this he has been involved in football administration as Chairman of the Kenya Football Federation from 2001-2006, whilst concurrently serving on FIFA�s Marketing Committee.

His successful career has been built upon solid building blocks with a Bachelor of Science (Marketing and Management) from California State University and an MBA from the University of California. Maina rounded this off with an Advanced Diploma in Public Relations from London Institute of Mass Communication.

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